Best BeachGetaways
Vacation Rental · 460 Properties · Panhandle FL
The Challenge
Best Beach Getaways had outgrown the site we built them in 2019. Five years of portfolio growth across Destin, Panama City Beach, Okaloosa Island, and Anna Maria Island had moved past what the original architecture could carry.
The booking flow was dated. Search couldn’t surface the right property fast enough. There were no destination, area, resort, or amenity landing pages to capture intent earlier in the guest journey. URL structure wasn’t built for the SEO surface area a portfolio this size needs.
Direct booking infrastructure needed a full rebuild — not a refresh.
The Solution
We rebuilt the site on Booking Redefined, our direct booking platform, to get guests to their ideal property faster — and to give Best Beach Getaways the landing-page surface area to compete on intent.
Search moved above the fold with contextual filters, real-time rates from VR Managed, and stay totals on the results grid. Property pages were rebuilt around full-width imagery, a three-month availability calendar, REVA-aggregated reviews, and quick-glance amenity icons pulled from the amenities guests actually ask for. Favorites, recently viewed, and a side-by-side Trips comparison view gave guests real tools to narrow their stay.
Destination, area, resort, and amenity landing pages were built out for organic capture. The booking page added travel insurance opt-in, promo codes, and lead capture for cart abandonment recovery.
Results
Five years in, the question isn't whether the strategy worked — it's how much of the booking mix it moved.